Amazon Launches in Egypt – Market Pulse

Amazon launched in Egypt on September 1st. It’s Amazon’s twentieth world market and follows Saudi Arabia and the United Arab Emirates within the area, the place it launched in the course of the previous two years.

Like in Saudi Arabia in June 2020 and the United Arab Emirates earlier than that in Might 2019, Amazon launched in Egypt by changing a localized retailer. It acquired the corporate in 2017 for $580 million and has used the acquisition to launch within the area. Egypt was’s final native operation left to transition to Amazon branding.

Nevertheless, not like its latest launches in Europe – Poland in March this 12 months, for instance – it couldn’t leverage its present vendor base on different regional marketplaces to kickstart the brand new launch. All sellers have been beforehand promoting on Egypt. It solely began recruiting extra sellers by introducing Vendor Central in Egypt on the finish of July, lower than two months earlier than the launch.

Amazon is already working the Achievement by Amazon (FBA) service in Egypt. However there isn’t a Prime obtainable but. Orders over 350 EGP ($22) from Amazon or sellers utilizing FBA qualify free of charge delivery and get delivered in 1-2 enterprise days as an alternative, or as quick as the identical day in Cairo, Giza, and Qalyoubia metro areas.

Egypt is Amazon’s smallest market to launch in but. It will likely be competing with firms just like the UAE’s Noom and Nigeria’s Jumia. The mixture of Egypt, Saudi Arabia, and the United Arab Emirates web sites represents lower than 1% of Amazon’s whole internet guests (80% comes from its greatest markets: the U.S., Japan, Germany, the U.Okay., and India). Thus it won’t impression Amazon materially within the short-term and medium-term – Amazon will set up itself as a market chief, however these markets are small.

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