Apple groups with Widespread Sense Media to curate podcasts for teenagers • TechCrunch

Apple introduced this morning it’s teaming up with Widespread Sense Media to curate a choice of kid-friendly podcasts within the U.S. in mild of what seems to be rising curiosity in spoken-word leisure amongst households. That curiosity, partly, might have been prompted by the pandemic and oldsters’ want to scale back youngsters’ display time for leisure.

Through a brand new web site at (which launches Apple Podcasts), Apple has collaborated with Widespread Sense Media to group podcasts by age group in addition to by theme. At launch, the gathering options creators like Tinkercast, American Public Media, Gen-Z Media, Pinna, Tumble, Highlights, WNYC Studios, Insurgent Women and Nickelodeon, amongst others.

Along with teams by age, there are additionally 4 thematic collections accessible: Widespread Sense Media Picks, that are all-time household favorites; One Extra!, which options mysterious tales and action-packed dramas; Youngsters Know Finest, which function exhibits picked by youngsters themselves; and Story Time, that are story-driven exhibits.

Picture Credit: screenshot of Apple Podcasts

The location will probably be up to date month-to-month to function new and in style exhibits and to introduce well timed collections round historic and cultural moments, like Ladies’s Historical past Month or Again to College concepts, Apple says.

The corporate additionally notes the choice of exhibits is curated utilizing the identical form of research-backed method that Widespread Sense Media applies to different leisure, like TV exhibits, films, books, apps and video games.

The launch follows Apple’s latest debut of an “Apple for Youngsters” web site that helps mother and father arrange units for teenagers and study Household Sharing choices, highlighting an elevated curiosity in catering to the wants of households.

However not like with youngsters’ use of Apple units, the present marketplace for youngsters’ podcasts is small — none of Apple’s high 100 podcasts are directed towards youngsters, for instance.

Nevertheless, trade specialists consider the youngsters market might develop alongside the general grownup podcast market. Plus, as Morning Seek the advice of just lately reported, the COVID-19 pandemic has helped drive new curiosity within the audio format as mother and father struggled to maintain youngsters entertained at dwelling.

Living proof: one main youngsters’ podcast, “Wow within the World” by NPR, noticed a 94% improve in downloads within the 13 weeks post-COVID in contrast with pre-COVID, the report stated.

In one other latest evaluation, NPR’s 2020 Spoken Phrase Audio Report discovered that 15% of U.S. adults have been now listening to youngsters’s spoken phrase audio — a sign that many mother and father have been already co-listening with youngsters. As well as, analysis from Youngsters Hear, a nonprofit advocacy group for teenagers’ podcasts, discovered that 89% of children who take heed to podcasts are ages 8 or beneath, Morning Seek the advice of identified.

Apple, it’s price noting, has been rumored to be contemplating a brand new podcast subscription service to problem Spotify, The Info reported yr earlier this yr. Within the weeks since that report, Apple has seemingly begun to pay extra consideration to the format, having launched a brand new editorial franchise, Apple Podcasts Highlight, to spotlight fascinating creators.

Including youngsters’ programing might play into Apple’s future ambitions, maybe, as 64% of oldsters who take heed to podcasts stated they’re more likely to buy a paid subscription to podcasts for his or her youngsters.

The brand new assortment is reside within the U.S. in Apple Podcasts.

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