Christina Poole had labored with administration consulting companies, information specialists, and Fb after graduating from a bachelor’s in psychology, however opted for a profession change to observe her ardour: advertising.
As an American who had solely labored in Texas after commencement, she was additionally desirous to discover her choices exterior of the US. She landed on an MBA as one of the best ways to review overseas and enhance her possibilities of securing a task within the more and more aggressive advertising business.
The HEC Paris MBA in France stood out to her. One-fifth of HEC Paris grads usually land MBA jobs in advertising or gross sales, with previous grads even becoming a member of the likes of streaming big, Netflix.
Her choice paid off too. Christina is now a rotational management affiliate in Nike’s advertising division and is on the fast-track to management with one of many world’s high manufacturers.
How the HEC Paris MBA advertising syllabus ready me for a profession with Nike
Christina selected due to its rating as the highest enterprise college in Europe and its robust community of alumni and recruiters throughout a variety of industries.
“I actually needed to enter business quite than consulting after my MBA and HEC Paris had actually good business connections with massive Fortune 500 corporations,” she explains.
She additionally discovered the MBA curriculum interesting. Whereas masking core enterprise fundamentals equivalent to finance, accounting, and administration, this system additionally affords college students alternatives to focus on a variety of industries and features.
The curriculum contains seven specialization tracks equivalent to Strategic Advertising and marketing, and Digital Innovation. College students may also choose eight electives throughout this system, selecting from a variety of choices like luxurious model administration and buyer advertising methods.
Lessons are taught by a mixture of theoretical and sensible studying. Throughout a model administration class, Christina accomplished a consulting venture with a startup, engaged on constructing its model id and course whereas receiving recommendation and suggestions from professors and business specialists.
She additionally had the chance to achieve skilled expertise by an internship with the French cosmetics firm, L’Oréal, the place she labored within the luxurious division. This additionally helped develop her information of brand name administration.
“I used to be in a position to see a number of the theories that we talked about inside my luxurious administration class come to life,” she says.
Throughout the second half of the diploma, when college students are doing their specializations, they need to additionally full a Last Management Mission, and select between taking electives, finishing a global alternate with considered one of 30 accomplice colleges, or engaged on their very own Entrepreneurship Mission or an MBA Mission.
Christina selected the latter, focusing her MBA Mission on social media and branding within the magnificence business and constructing on what she’d realized throughout her time at L’Oréal. She performed her personal analysis into branding methods throughout totally different corporations by gathering information and interviewing specialists.
“I’d say the most important factor I took away from my MBA can be my MBA Mission,” Christina explains. “That gave me a extremely in-depth take a look at branding and apply it to my business.”
Finest MBA jobs: How I landed a high advertising a task with Nike
There are few extra well-known manufacturers on the planet than Nike, and Christina used the experience and expertise she gained throughout this system to efficiently land a job within the firm’s advertising division after commencement.
Via the rotational management scheme, Christina will transfer between totally different areas of the advertising division in her first two years, earlier than selecting a specialist area.
The job description mentioned Nike was searching for inventive college students with a worldwide mindset and digital experience. Christina felt her expertise made her the proper match.
“They’re the 3 ways I have been describing myself as a enterprise skilled, and I actually suppose that my time at L’Oréal and HEC Paris made me stand out,” she says.
How I’m growing as a rotational management affiliate
Now in her first rotation, Christina is in advertising operations. She’s studying the foundational processes that run the advertising division, together with information reporting, technique, and marketing campaign planning.
The following rotations cowl extra conventional advertising roles, together with model administration, model inventive, and client direct advertising. Mixed, they provide an understanding of the work Nike places into the varied levels of the client journey, and a holistic view of the corporate’s advertising technique.
“It is a actually good program for people who find themselves simply beginning out in advertising, who’re nonetheless attempting to see the place their ability units will match finest,” Christina says. “Studying about branding has actually helped me perceive my new function at Nike It’s a special sort of brand name the place it is extra about storytelling.
“Seeing how corporations construct that following and foster loyalty by their branding was a extremely fascinating avenue to have a look at [during the MBA] and has helped me perceive my job much more,” she says.
A deep understanding of branding and the varied aspects of selling at Nike offers Christina an excellent platform on which to construct her profession on the firm.
“Many leaders have informed me that this can uniquely place me for management,” she says. “This program is mainly mentioning the subsequent technology of leaders inside Nike.”