Video is the important thing focus for Instagram proper now, with platform chief Adam Mosseri repeatedly noting that video engagement is rising, and that it must lean into that pattern with a purpose to finest serve its customers.
However how vital is video on Instagram, and which codecs are driving essentially the most engagement?
This new chart from HypeAuditor offers some perception:
The HypeAuditor staff analyzed 77.6 million Instagram posts all through July 2022 to measure the newest engagement developments, based mostly on format.
They discovered that:
- Probably the most generally posted sort of content material on Instagram stays picture posts, at 42% of all posts. Carousels got here in second, at 26%
- However take a look at that ‘Estimated Attain’ bar – Reels, regardless of being the third hottest submit choice, are seeing essentially the most attain on the platform, by a notable margin. HypeAuditor measured relative Attain by analyzing the quantity of people that noticed every submit, based mostly on public knowledge
- Reels are additionally producing much more Likes, although picture posts nonetheless generate extra feedback, a minimum of based mostly on this pattern set
The information exhibits that Reels are the most suitable choice, at current, for maximizing attain and engagement within the app – but even amid the rising hype round short-form content material, most customers will not be posting Reels as but.
That would current vital alternative to get extra consideration in your Reels content material, in the event you needed to strive it out, and it could be price working your individual experiments, with these ends in thoughts, to see what sort of response you get to your individual short-form clips.
There’s a motive that Meta is emphasizing Reels a lot, and it’s price contemplating this in your IG technique.
You may try HypeAuditor’s full IG submit evaluation report right here.