Report 50 million video views for #DubaiDestinations summer time marketing campaign


Dubai: Following two months of spotlighting Dubai’s distinctive summer time locations and fascinating native and worldwide audiences in discovering town’s top-rated getaways, the summer time part of the favored #DubaiDestinations marketing campaign concluded at present, producing file engagement and response among the many viewers.

All through the summer time, the marketing campaign – which ran throughout a number of social media platforms, together with Instagram, Twitter, and Fb – recorded an engagement of over 3.3 million whereas video views surpassed 50 million. A whole bunch of movies and promotional content material produced by the inventive group featured Dubai hotspots, hidden gems and thrilling actions that make the emirate one of many world’s hottest locations.

An initiative introduced by Dubai Media Council underneath the directives of Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, chairman of the council, #DubaiDestinations seeks to seize and share town’s spirit as a vacation spot by way of interactive and fascinating tales about what makes Dubai a really distinctive place to discover.

Metropolis for all seasons

The following part of the marketing campaign, highlighting Dubai’s top-rated experiences, out of doors occasions and actions, and hospitality and eating choices throughout the winter, shall be launched later this yr by the Dubai Media Council.

Launched in December 2021 in step with the imaginative and prescient His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to make Dubai the world’s greatest metropolis to dwell and go to, the inventive media initiative has change into a year-long marketing campaign that showcases how Dubai is a metropolis for all seasons, able to providing a spread of experiences that meet the tastes and pursuits of individuals throughout all ages and nationalities.

Model Dubai, the inventive arm of the Authorities of Dubai Media Workplace, collaborated with the inventive group and made them an integral a part of the marketing campaign.

7 million guests

Shaima Al Suwaidi

Shaima Al Suwaidi, director of Model Dubai, mentioned: “The newest part of the #DubaiDestinations marketing campaign touched the hearts and minds of the local people in addition to regional and world audiences by way of inspiring them to go to distinctive locations within the metropolis and inspiring them to discover new actions. Dubai is without doubt one of the world’s main tourism locations, welcoming 7.12 million worldwide guests within the first half of 2022.”

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Dubai’s biking tracks are amongst different points of interest beforehand promoted by the year-round marketing campaign
Picture Credit score: Equipped

She added: “The town’s security, connectivity and accessibility contributed immensely to the success of the summer time version of the marketing campaign, which noticed an unbelievable variety of individuals from the inventive group, households and guests interacting and sharing their experiences throughout varied locations in Dubai. Model Dubai will proceed to work with varied stakeholders and creators to implement the subsequent part of the marketing campaign, which shall be activated throughout the winter season.”

Various choices

The marketing campaign’s newest part inspired Dubai’s various group to find town’s distinctive locations in the summertime. Inventive guides, vibrant social media posts and cross-platform storytelling invited the viewers to take pleasure in Dubai’s distinctive choices, starting from seashore actions, eating and family-friendly actions at motels to water parks, water sports activities adventures and indoor leisure. The occasions and actions captured the essence of Dubai’s summer time expertise and underscored its emergence as a one-of-a-kind summer time vacation spot. The marketing campaign coincided with the beginning of the college summer time holidays.

A number of the emirate’s most achieved creatives, together with influencers, photographers, digital media content material creators, animators and videographers, got here collectively to create compelling content material throughout conventional and new media, elevating the visibility of town’s main points of interest and leisure locations whereas capturing Dubai’s distinctive summer time vibe.

Six guides

As a part of the most recent part of the marketing campaign, a collection of interactive bilingual guides had been developed by Model Dubai to assist individuals uncover vibrant hotspots within the metropolis and create memorable moments with household and buddies. The guides coated thrilling summer time and weekend actions, summer time camps, seaside eating choices, and different companies working enjoyable programmes throughout the summer time.

The primary #DubaiDestinations summer time information supplied an inventory of 115 indoor locations for kids, whereas the second featured 40 of the perfect summer time camps.

The third information launched by Model Dubai, titled ‘Staycations and Playcations,’ listed top-rated summer time getaways, together with motels and theme parks.

The fourth information, titled ‘Discover Your Summer season Interest’, listed a few of Dubai’s world-class sports activities and bodily health amenities.

The fifth information, titled ‘Summer season Necessities’, showcased the season’s high culinary experiences and sartorial decisions, whereas the sixth, titled ‘Plan Your Weekend in Dubai’, listed a spread of retailers providing various experiences in a few of Dubai’s hippest areas.

Key companions within the #DubaiDestinations marketing campaign embrace the Division of Economic system and Tourism in Dubai, Dubai Municipality, the Roads and Transport Authority, the Dubai Tradition and Arts Authority, Dubai Sports activities Council, Dubai Girls Membership, Emaar, Dubai Holding, Nakheel Properties, Majid Al Futtaim Group, and Merex Funding Workplace.



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