TikTok Advertising: The Full Information for 2022


TikTok is the fastest-growing social media platform we’ve seen up to now, reaching 1 billion customers in September 2021, a report 5 years since its worldwide launch in 2016. For comparability, it took eight years for each Fb and Instagram to hit that milestone.

With a platform as wildly fashionable as TikTok, you wish to be sure you’re making a presence in your model so you possibly can attain and interact a few of these billion customers.

All through this text, we’re going to dig into what TikTok advertising and marketing is, tips on how to create your personal TikTok enterprise account and supply six suggestions for ramping up your model’s TikTok advertising and marketing technique.

What’s TikTok advertising and marketing?

TikTok advertising and marketing is the method of utilizing TikTok and TikTok content material to advertise your model and its services or products. Simply construct up your personal on-line presence by the usage of short-form video content material that engages your viewers and helps showcase your enterprise choices.

Whereas social media advertising and marketing creates a cohesive technique for all social media platforms—TikTok advertising and marketing focuses simply on TikTok.

You’ll wish to guarantee your total messaging on TikTok is much like all different platforms your model has a presence on, however as a rule, TikTok content material tends to be a lot totally different than the content material you’ll publish on different channels. (Although you might find yourself repurposing your TikTok movies for Instagram Reels and YouTube Shorts to achieve much more viewers.)

The right way to create a TikTok enterprise account

Earlier than you create a TikTok enterprise account you first have to know the distinction between a TikTok enterprise vs. creator account.

Listed here are a number of of the primary variations:

  • Enterprise accounts get entry to enterprise instruments like advertisements and analytics
  • Enterprise accounts get restricted entry to sound clips
  • Enterprise accounts get the flexibility to create an ecommerce storefront
  • Enterprise accounts can use third-party instruments to schedule and handle TikTok content material
  • Enterprise accounts can add an internet site hyperlink to their profile

TikTok enterprise accounts don’t have entry to the total sound library, however the extra instruments far outweigh that. To create your TikTok enterprise account comply with together with these fast steps:

Step 1. Obtain the TikTok app and create a brand new account

Step 2. Go to your TikTok profile and faucet the hamburger menu within the prime proper nook

Step 3. Faucet Settings and privateness

Step 4. Faucet Handle account.

Step 5. Faucet Change to Enterprise Account

Step 6. Select the class that greatest corresponds with your enterprise sort

And voila! You now have a enterprise profile and may get began optimizing your account to attraction to your target market.

6 suggestions for constructing your TikTok advertising and marketing technique

Able to dive in and study extra about tips on how to create a TikTok advertising and marketing technique and construct a big following on the platform? When you seemingly received’t be “TikTok well-known” in a single day, these six suggestions will make it easier to get on the very best path to success.

1. Create and model your TikTok account

We’ve walked by tips on how to create your TikTok enterprise account. The following step is to completely optimize and model it in order that it’s recognizable alongside the remainder of your social media profiles.

To model your TikTok account, faucet Edit Profile, then fill out the next:

  • Profile photograph or video: TikTok helps you to add a video in your profile avatar. Be sure it is a high-res model of your emblem should you select so as to add profile photograph. If you wish to do video, take into account creating an animated model of your emblem.
  • Identify: What you are promoting title.
  • Username: This also needs to be your enterprise title (if doable) with no areas.
  • Pronouns: In case you’re a sole proprietor you would possibly wish to enter your pronouns.
  • Bio: You could have 80 characters to provide a fast synopsis of what your enterprise does.
  • E mail: Enter your organization’s contact electronic mail.
  • Nonprofit: If your enterprise works with or helps a nonprofit, you possibly can tag them proper in your profile.
  • Class: You’ll have already completed this when creating your enterprise account, but when not, choose the class that greatest represents your business.
  • Social: Join your Instagram and/or YouTube accounts.

Different choices are establishing an auto-message when customers DM you. You are able to do this by tapping the hamburger menu, then Enterprise suite, then Auto message. You’ll additionally have the ability to add your web site URL to your profile when you hit your first 1,000 followers.

Right here’s an instance of a completely fleshed-out enterprise profile from Starbucks. They even have three movies pinned to the highest of their profile to showcase new merchandise or fashionable movies.

2. Outline your TikTok viewers

To achieve success on TikTok, it’s important to know who you wish to goal together with your content material. In any other case, you would possibly get nice attain and engagement, nevertheless it received’t translate into gross sales or subscriptions—which is enjoyable however means nothing for your enterprise’s backside line.

TikTok skews in the direction of a a lot youthful viewers, with 1 / 4 of all of their userbase between the ages of 10-19. Nonetheless, we will see that there’s nonetheless a lot of 20-49 yr olds on the platform, with utilization dropping off at age 50.

Statista TikTok age demographics

So whereas TikTok is unquestionably for youthful audiences, you continue to have to dig a bit deeper than that. Take into consideration the demographics you wish to goal. Conduct a few of your personal social media market analysis, then take into account placing collectively a buyer persona that showcases precisely who your enterprise’s target market is.

3. Create high quality TikTok movies

The next move is to discover ways to make a great TikTok video. First, begin by doing an enormous of hands-on analysis. Until you’re already an avid TikTok watcher, spend a while attending to know the platform and looking out on the forms of movies that pop up in your “For You” web page.

You may also wish to take a look at the TikTok Uncover web page to see what’s trending and uncover among the extra fashionable TikTokers.

The TikTok Discover page

Right here, you’ll have the ability to see trending hashtags, sound bytes, accounts and extra. It’s an effective way to get a chicken’s-eye-view of what’s fashionable in the mean time, serving to you uncover inspiration in your personal TikTok content material. Then, check out different manufacturers which are killing it on TikTok to see what they’re doing nicely and how one can emulate a few of these ways in your movies.

In the case of TikTok, you have to check a wide range of totally different video sorts to find what’s going to resonate together with your viewers. Range throughout your profile is vital. Attempt filming your crew creating the product. Showcase your product in motion. Create humorous movies utilizing fashionable sound bytes. Listed here are some extra video concepts to assist get you began.

And be sure you put up persistently. If you wish to make a splash, you have to pump out new content material recurrently. Begin by publishing at the least twice every week, extra typically should you can. (Actually, TikTok themselves advocate posting 1-4 instances per day.)

4. Use advertisements in your TikTok advertising and marketing technique

If you wish to attain an excellent wider viewers, allocate a few of your social media promoting funds in the direction of TikTok advertisements. The associated fee for these is predicated on bids, similar to the way you pay for Fb and Instagram advertisements. You’ll select your target market, create a enjoyable video advert then put it on the market based mostly in your specified day by day or lifetime funds.

5. Faucet into TikTok influencer advertising and marketing

One other fashionable TikTok advertising and marketing tactic is to work with influencers. There are millions of influencers and content material creators that accomplice with manufacturers on TikTok to create enjoyable, partaking video content material that each spreads the phrase about new manufacturers and in addition supplies stated model with user-generated content material to share on their very own social media channels.

Just a few TikTok influencer advertising and marketing ways embrace:

  • Sending your product to influencers. Manufacturers with low budgets however tons of product can attain out to influencers and ask if they will ship them free product. Whereas this doesn’t assure a characteristic on their channel, should you attain out to sufficient influencers persistently, you would possibly get a highlight in an unboxing or merch video.
  • Collaborate on a video. Collaboration on a video or collection of movies that highlight your model completely. These are dearer, however you possibly can all the time accomplice with micro-influencers with a decrease attain till you might have extra of an influencer advertising and marketing funds.
  • Companion on a brand new product line. Companion with a mega influencer or celeb and create a product line collectively that they’ll get a lower of and promote to their viewers. It is a nice win-win, however you’ll wish to be sure you’re solely working with influencers which are hyper-relevant to your area of interest. For instance, magnificence manufacturers would solely wish to accomplice on a challenge like this with a extremely well-known make-up artist.

6. Monitor TikTok analytics to trace efficiency

The final tip is to concentrate to your TikTok analytics. You solely get entry to this should you change to a enterprise account, and it may be an enormous assist in pinpointing your hottest movies and when the very best time to put up every day is.

A number of the greatest metrics to trace embrace:

  • Video views
  • Development price
  • Trending movies
  • Common watch time

You may also join your TikTok enterprise account to your Sprout Social dashboard to entry analytics proper inside Sprout as you measure your different social media platforms.

Sprout - TikTok profiles report

Get began with TikTok advertising and marketing as we speak

Construct up your TikTok presence utilizing these six ways. Begin by creating your personal TikTok enterprise account, then create your personal enjoyable, partaking short-form video content material. Be taught much more about creating your personal profitable TikTok advertising and marketing campaigns so you possibly can develop your viewers and construct your enterprise.

TikTok Advertising FAQ

How does TikTok work?

TikTok is an app to create, share and watch short-form movies. Customers have their dwelling “For You” feed the place they will swipe as much as watch video after video. The app comes with its personal enhancing options, filters and sound clips to make the most of when creating your personal video content material. General, TikTok is a good one-stop store for creating and consuming fast 10 to 60-second movies.

The right way to use TikTok for advertising and marketing?

TikTok is a singular advertising and marketing channel, creating viral potential that has by no means been there earlier than. Use TikTok to point out off product tutorials and use circumstances, be part of challenges, bounce on developments, make your viewers snicker and extra. You possibly can promote merchandise by TikTok, generate leads and enhance model consciousness.

What are instruments on TikTok?

TikTok presents various enterprise instruments—video enhancing, analytics, advertisements and extra. You may also join your TikTok enterprise account to your Sprout Social dashboard to entry much more instruments, like scheduling and engagement.



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