TikTok Launches ‘TikTok Ways’ On-line Course to Assist Entrepreneurs Degree-Up their Platform Strategy


TikTok has launched a brand new, video-aligned platform coaching course for entrepreneurs, designed to offer ideas and insights on how one can make finest use of the platform for model promotion and growth.

The brand new ‘TikTok Ways’ course is an ‘straightforward to observe, best-practice information to promoting on TikTok’, which gives a variety of classes on attribution, concentrating on, artistic finest practices and extra.

The course, which you’ll be able to sign-up for right here, focuses on 4 key parts:

Every course section features a video overview, which finally factors to a few various approaches to every, based mostly on the place you’re at in your advertising program.

TikTok Tactics course

For instance, as you’ll be able to see right here, within the ‘Attribution’ component, TikTok notes that learners with restricted growth assets ought to begin with the usual web site pixel, to assist observe person response information in your campaigns, whereas extra superior entrepreneurs are organizations can transfer on to its Pixel developer mode and API integration for superior monitoring.

Every component follows the identical path, outlining the way it can contribute to your total TikTok advertising technique, and how one can stage up every side relative to the place you’re at in your course of.

TikTok Tactics course

It’s an fascinating strategy, which, in some methods, looks as if TikTok is trying to gamify the progress of your TikTok advertising efforts, with every progressive step placing extra reliance on its varied instruments.

For instance, within the ‘Artistic’ component, the three steps progress from using your individual property, to partnering with creators by way of the TikTok Creator Market. Which is logical, that’s a technique during which you can scale up your artistic parts as you develop your platform presence. Nevertheless it additionally guides you additional into TikTok’s personal instruments, and the options that can profit the corporate, by bringing extra advert {dollars} into its creator eco-system.

That’s to not say that this strategy is merely self-serving, however principally, TikTok can also be trying to increase its personal services and products, and typically, you don’t essentially have to make use of TikTok’s personal instruments, particularly, to maximise your efforts.  

However you’ll be able to, and these primary overviews, which additionally join by means of to extra data on every component, present extra particular outlines on how one can go about leveling up your on-platform promotions as you progress over time.

As a singular information, the insights listed below are pretty primary, however at every step, you’re invited to dig deeper to develop your understanding, whereas TikTok has additionally included a 19-page information ebook to assist in your planning and implementation.

TikTok Tactics course

It’s fascinating, and positively value a search for TikTok entrepreneurs, but it surely possibly doesn’t go into the specifics of on-platform techniques as a lot because the identify would possibly counsel.

Nonetheless, it may very well be value a glance if you wish to make finest use of TikTok for promotions.

You possibly can sign-up and undergo the TikTok Ways course right here.



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