Warc’s 10 Most Efficient Advert Campaigns This Yr

Media Markt Rabbit Race

German retailer Media Markt made it into the rankings with a rabbit race.


has launched its 2017 rankings of the world’s 100 best promoting campaigns.

In contrast to the rating from 2016, when Droga5 dominated with three of the highest ten adverts, 2017 had no single standout company.

Every of the highest 5 campaigns have been characterised by means of know-how to focus on and attain shoppers on the proper second and powerful multi-platform methods that ensured shoppers obtained the total story.

Stunts have been additionally an enormous deal: Two of the highest 5 have been event-based. To not neglect the standard medium of TV, which was one of many driving components in producing a robust return on funding.

The campaigns have been ranked in partnership with King’s Faculty London in accordance with a factors rating calculated with a “rigorous methodology” utilizing information from advert award ceremonies world wide. The evaluation included the marketing campaign’s impression, business notion, and the extent of competitors it confronted. For every competitors a specific marketing campaign gained, its award factors have been multiplied by the ranking of the competitors.

Scroll right down to see the highest 10:

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