‘What drives me probably the most is to make a change within the class’

Working at PepsiCo as a client insights supervisor earlier than leaving to work at Latin-American bev tech firm Beliv, OCA world CEO Gabriela Ramirez noticed a chance to develop a cleaner various to the power drinks and not using a laundry record of artificial elements that dominated a lot of the class.

And as a non-coffee drinker, Ramirez was in search of a better-for-you product that would give her an power enhance with out the dreaded crash or jitters that got here with another power drink manufacturers touting up 240mg of caffeine per serving.

‘Consumers from the retail aspect had been in search of new concepts…’

“There was loads of alternative for us to current a more healthy model, and likewise consumers from the retail aspect had been in search of new concepts and a more healthy answer,”​ Ramirez advised FoodNavigator-USA. 

“I labored for 2 and a half years listening to customers on how you can create the proper power drink.”​ 

Ramirez discovered ingredient inspiration from the cassava root, a plant native to the Amazon in South America that was consumed by native populations as a wholesome supply of carbohydrates and power. 

In OCA, the model makes use of an extract — tapioca syrup — of the cassava root, which Ramirez stated works together with the opposite elements together with the caffeine inexperienced espresso extract to supply a long-lasting power enhance. It additionally offers a touch of added sweetness to the beverage.

The tip end result was a product with a a lot paired down ingredient deck in comparison with different gamers within the class: at 60 energy and 9g of added sugar per can, OCA drinks comprise glowing water, natural tapioca syrup, natural agave syrup, natural gum acacia, natural fruit flavors, citric acid and natural caffeine (from inexperienced espresso or inexperienced tea), and natural stevia. 

Supply hyperlink