What’s New Media?


Icons of a laptop, headphones, an envelope, a cellphone and a chat bubble in yellow circles on a blue background.

New media doesn’t essentially discuss with a particular mode of communication. Some forms of new media, equivalent to a web-based newspaper, are additionally “previous media” within the type of a conventional printed newspaper. Different new media are solely new, equivalent to a podcast or smartphone app. It turns into much more sophisticated to outline when you think about that as expertise continues to advance, the definition frequently adjustments.

New media is any media – from newspaper articles and blogs to music and podcasts – which can be delivered digitally. From a web site or e-mail to cell phones and streaming apps, any internet-related type of communication might be thought-about new media.

Christine Bord with the text Christine Bord

Incomes a brand new media diploma might be a wonderful option to develop a big selection of expertise to work in media and expertise throughout many industries.

“I believe a level in new media is of worth as a result of it helps hone the talents vital to achieve this business, like writing, graphic design, video manufacturing and advertising,” stated Christine Bord, an adjunct teacher in Southern New Hampshire College’s (SNHU) communications division. “That is additionally a really aggressive area, and lots of employers are searching for candidates who’ve a level in media and advertising.”

What’s New Media – with Examples?

The New Media Institute defines new media as “a catchall time period used to outline all that’s associated to the web and the interaction between expertise, photos and sound.” That is in distinction to “previous media,” which PCMag defines as all types of communication that got here earlier than digital expertise, together with “radio and TV and printed supplies equivalent to books and magazines.”

It additionally continuously adjustments. As new expertise is developed and extensively adopted, what is taken into account new continues to morph. As soon as upon a time, DVDs and CDs had been the newest option to watch motion pictures and hearken to music. Now, streaming companies equivalent to Netflix and Spotify are extra widespread.

Only a few examples of latest media embrace:

  • Web sites
  • Blogs
  • E mail
  • Social media networks
  • Music and tv streaming companies
  • Digital and augmented actuality

“I believe an important factor to learn about new media is that it’s all the time altering,” Bord stated. “Although this does make it a difficult area as a result of professionals have to pay attention to the fixed adjustments in developments and applied sciences, it additionally makes it a really thrilling and dynamic area to enter.”

Careers in New Media

Media is an enormous business that encompasses dozens of job roles that leverage expertise starting from writing and oral communication to coding, graphic design and extra. Some frequent job roles for somebody with a brand new media diploma can embrace social media supervisor, public relations specialist and advertising govt, Bord stated. 

Robert Krueger with the text Robert Krueger

However you don’t should work in new media to leverage expertise you develop in a brand new media diploma program. Robert Krueger teaches in SNHU’s graduate communications program. He stated college students typically go on to work at communication and authorities companies, hospitals and nonprofits.

“We additionally see a whole lot of journalists making the transition to communications, in addition to highschool lecturers taking the subsequent step by aspiring to change into a professor on the faculty stage,” Krueger stated.

The U.S. Bureau of Labor Statistics tracks many positions that new media professionals work in, together with:

Social Media Specialist

Social media specialists are specialists at representing an organization or model within the public sphere by social media networks equivalent to Fb, Twitter and Instagram. They create and submit content material and talk with prospects.

Social media specialists normally have a bachelor’s diploma and familiarity with social media platforms and finest practices. In 2022, in response to Glassdoor, social media specialists made a median wage of $47,727.

Public Relations Specialists

Public relations specialists additionally assist keep and enhance an organization’s public fame and picture however usually accomplish that by working with media members in particular person and by way of press releases and different measures. They may also be in command of different company communications, together with speeches given by firm leaders.

Public relations specialists usually want a BA in Public Relations or a associated area, equivalent to journalism, communications, English or enterprise. They rely closely on their interpersonal, organizational and communication expertise.

Public relations specialists made a median wage of $62,810 in 2020, and the sector is predicted to develop by 11% by 2030, in response to BLS.

Graphic Designer

As a graphic designer, you’d be charged with creating visible photos utilizing laptop software program to market services and to inform tales. You’ll work with photos and textual content and determine how they work collectively to successfully talk by way of a web site, brochure, journal or commercial, in response to BLS.

Graphic designers normally want a BA in Graphic Design or a associated area. In 2020, graphic designers made a median wage of $53,380, and the sector is predicted to develop by 3% by 2030, in response to BLS.

Editor

Editors are in command of reviewing, correcting and bettering content material throughout all forms of publishing codecs, lots of which at the moment are delivered to readers and viewers digitally. As an editor, you may additionally be in command of supervising writers and dealing with them to enhance their writing, in addition to creating content material and content material methods, and making certain all content material conforms to your publication’s fashion and editorial pointers.

Editors usually must earn a bachelor’s diploma, typically in communications, journalism or English, and normally begin their careers as writers or editorial assistants. In 2020, editors made a median wage of $63,400, in response to BLS.

Photographer

Photographers are an excellent instance of a occupation that has needed to adapt from “previous media” to new media as expertise advanced. As a substitute of movie and a creating room, photographers at the moment are armed with digital cameras and are adept at working with a variety of laptop software program. Many photographers are self-employed and may specialise in sure forms of pictures, equivalent to:

  • Aerial pictures
  • Business pictures
  • Drone pictures
  • Nice artwork pictures
  • Information pictures
  • Portrait pictures

Whereas a school diploma isn’t required, many aspiring photographers select to attend post-high college coaching applications to develop their expertise. Many entry-level photojournalist positions do require a pictures diploma, and enterprise and advertising might be useful for self-employed photographers.

In 2020, photographers made a median wage of $41,280 with a 17% job development by 2030, in response to BLS.

Advertising Supervisor

Advertising managers are executives who plan advertising and promoting campaigns based mostly on market analysis and evaluation and develop methods to advertise services to prospects. As a advertising supervisor, you may also be charged with hiring promotions and advertising employees, assembly with purchasers and collaborating with different executives in an organization – together with public relations, gross sales and product growth – to coordinate the function of promoting methods inside the bigger firm objectives.

Advertising managers want a bachelor’s diploma and normally have prior expertise working in different advertising, promotions or promoting roles. Some employers emphasize the necessity for robust analytical, choice making, organizational and communication expertise and creativity.

Advertising managers made a median wage of $141,490 in 2020, and the place is predicted to develop by 10% by 2030.

Along with these positions, Krueger stated the worth of a brand new media diploma can open up some industries which may not be apparent to you.

“Simply because the saying goes about each enterprise wants an accountant, I believe that no enterprise exists and not using a communications skilled,” he stated. “Most lately, I’ve come throughout many new media professionals who work in-house for big monetary establishments and legislation companies.”

Bord agreed and stated nearly each enterprise must have a digital presence and so are fascinated with hiring media professionals.

“In case you can consider an business, likelihood is there’s a new media place obtainable inside it,” she stated.

New Media Expertise

By finding out and dealing in new media, professionals within the area can develop robust and marketable expertise which can be priceless throughout an enormous vary of industries. From writing, enhancing and design to advertising and public relations, these expertise can assist you market your self to too many forms of employers to listing.

“Whereas finding out new media, college students will be taught theoretical and tactical expertise in social media, video, digital advertising, public relations and different areas of communication,” Krueger stated. “We glance to arrange college students to be leaders of their area, which is why we give attention to methods to strategize and supply session to CEOs and C-suite members when given a seat on the desk.”

As a brand new media skilled, you may carry worth to an organization or group as a result of you can be ready to use your technical and comfortable expertise to adapt to the ever-changing panorama within the area. 

“College students on this space carry know-how within the artwork of messaging and that intersection with expertise,” Krueger stated. “As a professor who additionally works for a big world firm, I guarantee you these are the talents that make communicators succeed out within the area.”

A level can change your life. Discover the SNHU communications program that may finest make it easier to meet your objectives. 

Joe Cote is a employees author at Southern New Hampshire College. Comply with him on Twitter @JoeCo2323.





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