Why Direct On-line Advertising acquired fellow Pittsburgh agency C-leveled


Two Pittsburgh advertising and marketing corporations are becoming a member of forces in a bid to develop the native expertise base.

Final week, Direct On-line Advertising, an aptly named Pittsburgh-based digital advertising and marketing company, introduced that it had acquired C-leveled, one other branding and advertising and marketing agency within the Metal Metropolis. The company mentioned the motivation for the acquisition was to bridge the hole between firms with advertising and marketing wants and the businesses which can be there to help them throughout artistic design, marketing campaign launches, ROI measurement and extra. All workers are anticipated to be retained within the acquisition.

Sixteen-year-old Direct On-line Advertising’s primary operations contain rising high quality visitors to consumer web sites, after which changing that visitors into new leads and gross sales, founder and President Justin Seibert informed Technical.ly in an e mail. It makes a speciality of instruments like search engine marketing and promoting, social media promoting and advertising and marketing, analytics and conversion charge optimization. A few of its native purchasers embrace the Superior Robotics for Manufacturing Institute, SAE, Highmark and the College of Pittsburgh, although Seibert famous that Direct On-line Advertising has labored with purchasers on each populated continent.

For the reason that pandemic started (and even a bit of earlier than), the elevated want for digital advertising and marketing companies has led Direct On-line Advertising to develop “at a reasonably important tempo,” Seibert wrote.

Direct On-line Advertising had an worker depend of 14 initially of 2020, and now has about 40 on board. Proper now, all however two of its workers are primarily based within the tri-state space of Pennsylvania, West Virginia and Ohio, although, Seibert wrote, “the overwhelming majority are in Pittsburgh or surrounds and have our Bloomfield workplace as their major workplace location.” The corporate is within the course of of transforming that house to adapt to a hybrid work mannequin for its native workers.

Justin Seibert. (Picture through LinkedIn)

Direct On-line Advertising’s progress over the previous couple of years had the corporate looking out for potential acquisition alternatives so as to add extra expertise and consumer companies, Seibert mentioned. C-leveled was a agency that his group had labored with over the previous few years on shared initiatives, so there was already an consciousness and appreciation for C-leveled’s expertise throughout branding, design, internet improvement and social media.

“Plus, as a result of we labored on the identical flooring, we had gotten to know them personally and see shared values. I’ve the utmost respect for Denise [DeSimone, president and CEO of C-leveled] as an individual and an expert,” Seibert informed Technical.ly. “So once we began speaking about our futures and had been capable of share our visions, it actually felt just like the proverbial match made in heaven.”

Although Pittsburgh is way from a advertising and marketing hub, this acquisition, and up to date progress information from different promoting tech firms like CivicScience and AdSkate, signifies an rising expertise base for the trade right here. It’s an indication that as the town’s core tech trade continues to growth throughout robotics, synthetic intelligence and extra, different sectors are cropping as much as meet the help wants of all of these rising firms.

And whereas Seibert mentioned this acquisition information is large for Direct On-line Advertising’s purchasers, “as we’re capable of present a fuller service to affect their organizations via advertising and marketing,” he famous that it’s additionally a vote of confidence for the native economic system.

“For Pittsburgh particularly, we’re excited to proceed to contribute to our native and regional economic system in rising ranges of affect,” he wrote. “We’re additionally offering a house for actually gifted, sensible, curious, and hardworking entrepreneurs who wish to work with purchasers world wide and engaged teammates who wish to develop and do superior issues collectively.”


Sophie Burkholder is a 2021-2022 corps member for Report for America, an initiative of The Groundtruth Venture that pairs younger journalists with native newsrooms. This place is supported by the Heinz Endowments. -30-



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